Hybrid working rewrites the dress code rules. Or rather, there is only one rule: comfort IS style. At the desk or ON the sofa, our denims perform, be it with natural fibres or the latest technological innovation. Maximum comfort in garments that look and feel stylish in any context.
The new dress code is comfort and style. Garments that perform 24/7. Whatever you do.
——— Sustainable, chemical-free fabrics look and feel good. Natural fibres give our Bolivia and Rowan fabrics a soft drape for a stylish easy fit. We use Lycra Coolmax with temperature control, and Adaptive stretch fabric for optimum comfort.
——— Our reactive dyes keep their intensity for years to come, giving that beloved vintage look. Moving sustainability into a new dimension with colors that remain constant through many washes. Blue or black that will stay true.
CASUAL CHIC OR ELEGANT CHILLING. DENIM HAS MADE THE LEAP FROM HOME STYLE TO OFFICE WEAR.
——— We are not going to compromise on comfort or looking good anymore. The solution is a 50/50 wardrobe. Sustainability is also high on the agenda, so natural fibres like Tencel, Modal, linen and hemp feature in our fabrics.
——— Nature and technology work together here, with our Lycra Coolmax and Adaptive fabrics, giving temperature regulation and reduced pressure on the body, thanks to elasticity. 50/50 restores the work/life balance with style.
